service
I would want the people who worked there to know what they were doing and understood the products they were selling. I would also like for them to be aware of new products in the marketplace. Many times I see a new product announced in one of the major mags, ask about at a LHS and get a blank stare - and these people sell the magazines too! I get tired of hearing "well, it isn't my copy of their catalog so I don't know "nuthin" about it". Sometimes they offer to call on the product "sometime" and many times they don't. These offers are usually in direct proportion to the anticipated cost of the item.
My .02.
Dan