RE: AMA advertise on TV?
WHAT?!!!! how many non-profit ads do you see? Red Cross, Salvation Army, and all the rest advertise soliciting money as a non-profit donation. Prevents them from advertising? No WAY!!!!! Probably a great revenue source, but certainley not a hinderance.
The fact they are non-profit is more of a reason to advertise, each television and radio station has to have a certain percentage of non-profit or community service ads by federal law as a requirement for their liscence.