RE: AMA advertise on TV?
Spending millions to advertise AMA on TV and radio is a huge waste of money! Your cost to aquire each member that way is huge. A very small number of your target audience would watch tv at that specific time per the number watching. Most people don't give a rip about AMA unless they are modelers. It would be a gross waste of money. There are cheaper ways of advertising AMA to reach the target market. Those would more likely include model mags and web sites like the AMA already does. The problem it the percieved value of what you get to belong to AMA. They can try to sell their muncie site as a value, but to many, I would bet most, it is more of a liability.
Advertising works in some markets, but advertising the AMA on national TV would be a huge waste of money. They would be better to quit trying to aquire assets like airports and muncies and cut the price we are paying or show us some real value instead of thin promises of how a Centrally located site, that isn't centrally located will get us members.