ORIGINAL: Mike in DC
ORIGINAL: the-plumber
Of _course_ the survey shows a huge percentage read the magazine cover-to-cover, etc., etc., etc..
The vast majority of the folks who filled out the survey are the folks who read it cover-to-cover.
Correct me if I'm wrong. True, the survey population was randomly selected from "subscribers to MA". But doesn't that align almost 100% with "AMA members"?
If that's true, and since they got over 700 responses to 1,000 surveys, it's hard to see how the membership could diverge too much from the survey results.
The Model Aviation Survey methodology contains the statement “Results are projectable within a range of +/- 3.8% (with 95% confidence) for
MOST of the tables that follow.” Besides the fact that the survey was among Model Aviation Subscribers, which left out about 77% of members under 18, that leaves us with a pretty high level of confidence that the survey reflects the facts about the AMA membership at large. Since the tables that do not conform to the projectable range are not specified, it leaves room for speculation. Remember, the primary use for this survey will be to sell advertising, and the secondary use will be to draw inferences about the membership at large.
Without knowing more about the survey results, either, or both of you might be correct.