ORIGINAL: J_R
That is the question. If you were king of the AMA for a day, what would you do and how, within reason (you get to define reason)?
First, transfer resources from the magazine (that appeals to members we already have) to adertising in model magazine, online sites and maybe even that DIY show if it is cheap enough.
The
PR/Ad campaign should play to the strength of the AMA, the insurance program (I mean what else are you going to sell, nostalgia? This is not the 40s)
I agree with the other poster, I would put flyers in the boxes of planes that would scare the parents into getting a reduced rate AMA insurance.