RE: Advertising Costs Out Of Sight!!!
The AMA is not the only one doing this, they are trying to FORCE members to start utilizing the website. The AMA did not invent this idea, they adopted it. Welcome to the year 2007 AMA! Now the e-ticket!
This is the same tactic Guiliani did to clean up New York, it was no magic trick. Raise the prices of fines and penalties almost triple in one swift blow. This forced people from commiting more crimes, very quickly, while at the same time rasing the revenues for a new and improved police force. They killed 2 birds with one stone. Drive people to the website and make more money for the organization, brilliant. Hey maybe if they drive more numbers to the website they can sell some web ads .... hmmmm .... that would be very 1995 of them.