November issue of Model Aviation
10-28-2005, 11:31 AM
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November issue of Model Aviation
From Tony Stillman, AMA VP Dist V via [email protected]
This is an FYI concerning the November issue of Model Aviation and the merchandise catalog.
As most of you probably have seen by now, the catalog is "upside down" relative to the rest of the magazine. This is not a mistake by the printer!!!
This was intentionally done as a way to catch the attention of the reader that the catalog was included with the magazine. Last year, we received complaints that members received the magazine but never saw the catalog, which was bound in with Model Aviation. So this year we inverted the catalog, something that is not uncommon in the magazine industry.
Further, please note and share with readers the catalog can easily be removed. There is a thin strip of glue on the back of the catalog; all the member has to do is carefully pull the catalog out, and the glue itself can easily be removed as well.
This is an FYI concerning the November issue of Model Aviation and the merchandise catalog.
As most of you probably have seen by now, the catalog is "upside down" relative to the rest of the magazine. This is not a mistake by the printer!!!
This was intentionally done as a way to catch the attention of the reader that the catalog was included with the magazine. Last year, we received complaints that members received the magazine but never saw the catalog, which was bound in with Model Aviation. So this year we inverted the catalog, something that is not uncommon in the magazine industry.
Further, please note and share with readers the catalog can easily be removed. There is a thin strip of glue on the back of the catalog; all the member has to do is carefully pull the catalog out, and the glue itself can easily be removed as well.
10-28-2005, 09:47 PM
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RE: November issue of Model Aviation
We used to do that often in the Auto biz. People would call and complain about it and say they had to turn the paper upsidedown to see what the ad read. We would respond, "that's the idea".
11-01-2005, 09:01 AM
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RE: November issue of Model Aviation
The new format of the magazine is really coming together. I was skeptical as it was being phased in, but I really like the look and content of the November issue.
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11-01-2005, 09:16 PM
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RE: November issue of Model Aviation
ORIGINAL: brownknows
The new format of the magazine is really coming together. I was skeptical as it was being phased in, but I really like the look and content of the November issue.
db
The new format of the magazine is really coming together. I was skeptical as it was being phased in, but I really like the look and content of the November issue.
db
