RE: Early request by magazines for subscription renewal
KW Counter is right, it is all about cash flow. If they can sucker you into paying a year early, that's five percent or better they will earn on your money before they spend anything to produce the mags you ordered.
My wife's quilt magazines are really bad. I imagine a lot of little old grandmas don't keep track, and end up paying several years ahead when they keep getting the "panic" billings, warning that the subscription is about to expire. But I get even with the ones that include a return envelope with the postage paid on it......I just send it back to them full of all the junk mail we get, like fast food, carpets cleaned, oil changes at a discount, Chinese food, discount dental work, etc. They have to cough up the postage on this when they get it, by weight, I have been told. Sure makes me feel good!