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RE: Why Doesn't The AMA and the Hobby as a whole market... - 7/10/2011 3:58 AM   
GerKonig


 

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Status: offline 		Easy to say: target minorities! What minorities? Do we want to waste our money,or do we want to go after the biggest minority? AA is NOT the biggest minority, Hispanics (Ejem, we) are the biggest minority. As a matter of fact, pretty soon Texas will have 50/50% and after that, y'all know which minority will prevail.

I think in the case of the AMA it would be unfair to target one, or 2 minorities (let's say they target the 2 biggest minorities: females and Hispanics). I think it would be unfair to ignore smaller minorities, and this is the injustice of the proposal, to target just some members of the population, and not all...

Besides, it is a known fact that not all minorities participate the same way in the same minorities. Nobody ever swam out of the Bronx, but a lot became outstanding sportsmen in other activities...

Even being a minority and all, I still think that if the marketing money is spent in a handful of minorities ignoring the general population, a big disfavor would be done to all.

Again, I am convinced that people that are fixated with their color, and other people's color are racists to the core, and as it happens with a lot of alcoholics, they do not realize they have a problem. Mi line of work puts me in touch with a lot of good people, and bad people, law abiding people, criminals and murderers, friends and foe and guess what? All of them come in all colors!

We do not have enough Pakistanis and Indian pilots. What would we do: spend the limited advertising money and focus on those segments of the population, or do we advertise to all, and get a much better rate of return? Because this is the issue also,the rate of return you can get. This is tha AMA, not the NRA we are talking about, there is that detail of the resources they have...

Gerry

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RE: Why Doesn't The AMA and the Hobby as a whole market... - 7/10/2011 5:17 AM   
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Congradulations to MAN and congradulations to the author, Kyle Mathew ! Way to go !

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RE: Why Doesn't The AMA and the Hobby as a whole market... - 7/10/2011 2:32 PM   
Hill202



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quote:

ORIGINAL: WI53072

I just do not see Pdiddy, snoop dog or 50cent doing an ad on tv for zap glue or robart retracts.


LOL, Snoop dog selling glue


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RE: Why Doesn't The AMA and the Hobby as a whole market... - 7/10/2011 3:08 PM   
hook57


 

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quote:

ORIGINAL: PilotFighter

quote:

ORIGINAL: hook57

''Why Doesn't The AMA and the Hobby as a whole market to'' .....
One armed guys and gals, one legged guys and gals, armless guys and gals, legless guys and gals (a lot of vets could use our support), the blind or other physically or mentally challenged; the gays, the lesbians, ex-cons, liberals, conservatives, pacifists, terrorists, Hispanics, Asians, Buddhists, Catholics, or Protestants? The list can get quite long unless you ''single'' out your preference (and you did).
The 2006 Census showed............


Haha !!!! The 2006 census !?! What did the 2007 census show ?


The point was to demonstrate the changes with respect to perceptions. Five years is not that far back, but compare it to the most recent Census data and you see the growing percentage differences. Thus one can conceptualize, if not recognize, that many former minorities will soon be the majority (so maybe the hobby industry is just getting ahead of the game).
hook

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RE: Why Doesn't The AMA and the Hobby as a whole market... - 7/10/2011 3:15 PM   
whipnet



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RE: Why Doesn't The AMA and the Hobby as a whole market... - 7/10/2011 3:36 PM   
frankp


 

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RE: Why Doesn't The AMA and the Hobby as a whole market... - 7/10/2011 4:23 PM   
TexasAirBoss



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quote:

ORIGINAL: hook57

quote:

ORIGINAL: PilotFighter

quote:

ORIGINAL: hook57

''Why Doesn't The AMA and the Hobby as a whole market to'' .....
One armed guys and gals, one legged guys and gals, armless guys and gals, legless guys and gals (a lot of vets could use our support), the blind or other physically or mentally challenged; the gays, the lesbians, ex-cons, liberals, conservatives, pacifists, terrorists, Hispanics, Asians, Buddhists, Catholics, or Protestants? The list can get quite long unless you ''single'' out your preference (and you did).
The 2006 Census showed............


Haha !!!! The 2006 census !?! What did the 2007 census show ?


The point was to demonstrate the changes with respect to perceptions. Five years is not that far back, but compare it to the most recent Census data and you see the growing percentage differences. Thus one can conceptualize, if not recognize, that many former minorities will soon be the majority (so maybe the hobby industry is just getting ahead of the game).
hook


My point was that there is no such thing as the 2006 Census. The census is conducted every 10 years, such as in 2000 or in 2010. Because you quoted the 2006 Census it tends to erode convidence in your data. How can I believe someone that quotes a census that I know does not exists ? I do not dispute that our country is made of immigrants and that its composition is dynamic. I question a man that quotes the 2006 Census. I hope this makes things clear.

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RE: Why Doesn't The AMA and the Hobby as a whole market... - 7/10/2011 5:02 PM   
Soaring Steve



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RE: Why Doesn't The AMA and the Hobby as a whole market... - 7/10/2011 5:05 PM   
Silent-AV8R



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quote:

ORIGINAL: Soaring Steve

I could see Snoop sniffing the glue......


Or Keith Richards if we want to market to musicians now.

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RE: Why Doesn't The AMA and the Hobby as a whole market... - 7/10/2011 5:08 PM   
Silent-AV8R



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quote:

ORIGINAL: PilotFighter

My point was that there is no such thing as the 2006 Census. The census is conducted every 10 years, such as in 2000 or in 2010.


It is true that a full blown census is done every 10 years. However, the Census Bureau conducts far more frequent "Community Surveys" where they tweak and augment the main Census Data.


quote:

The Census Bureau conducts a variety of censuses and surveys, not just the once-a-decade census. Every month, quarter, and year we conduct surveys with households and businesses.
http://www.census.gov/survey_participants/


SO he may be quoting the 2006 data from a survey done that year.


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RE: Why Doesn't The AMA and the Hobby as a whole market... - 7/10/2011 6:02 PM   
DanMN


 

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Status: offline 		Once again, as the person from Horizon Hobby mentioned in this thread. Distributors and manufacturers, and I am assuming the AMA, use people from thier organizations to do all or most of their adds. I am assuming that they don't have huge budgets to hire models, etc. For the OP, what does he recommend for marketing from these organizations to increase coverage in this diverse marketplace? Maybe they should take an add out in Newsweek? Think about it, where do the adds go? In RC magazines...... Who buys these magazines? People that have an interest in RC already. Local clubs have the most influence to get the word out about our hobby and sport as has been mentioned many times in this thread already. OP, get out and start telling people or doing demos about the hobby. Go to schools, local events, etc and talk and demo RC. That is what makes our hobby grow. I'm done now.

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RE: Why Doesn't The AMA and the Hobby as a whole market... - 7/10/2011 7:49 PM   
Daniel-EL



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Status: offline 		I think "the Hobby" markets to people interested in RC models generally. I for one hope they don't ever start lumping people into unrelated groups for the purpose of developing marketing niches.

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RE: Why Doesn't The AMA and the Hobby as a whole market... - 7/10/2011 11:37 PM   
TestPilot-101


 

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Status: offline 		Oh, come on people... The AMA targets modelers and the curious in models. That's the extent of it. Manufacturers on the other hand target the cash customer. That's the demographics of it. So check your baggage at the door an lets just fly. I'm a minority, the only one in my neighbor hood that flies RC. As far as race goes, the first one to the field flies first!

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RE: Why Doesn't The AMA and the Hobby as a whole market... - 7/11/2011 1:59 AM   
ovationdave



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Status: offline 		That was my point initially. I was not somehow "targeted" any differently than anyone. How can anyone say that there is some biased marketing going on now? I was the one who decided to pursue finding out more about the hobby. I didn't see anyone marketing to me any differently than they do anyone else????

Dave


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RE: Why Doesn't The AMA and the Hobby as a whole market... - 7/11/2011 2:18 AM   
oskartek


 

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quote:

ORIGINAL: TestPilot-101

Oh, come on people... The AMA targets modelers and the curious in models. That's the extent of it. Manufacturers on the other hand target the cash customer. That's the demographics of it. So check your baggage at the door an lets just fly. I'm a minority, the only one in my neighbor hood that flies RC. As far as race goes, the first one to the field flies first!





Happy flying, Oscar


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RE: Why Doesn't The AMA and the Hobby as a whole market... - 7/11/2011 2:58 AM   
rt3232


 

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Status: offline 		Have watched this thread from about 2 minutes after the first post, and in 65 years in this hobby, and from what I have seen it has never been biassed. But there has always been the money thing or lack there of. What I have seen is young people to day don't see the gratification in building some thing with there hands, If ther peers are not into it they don't or wont get in to our hobby. have seen this with the grand kids.

A few years back our club offered the have show and tell at the middle school, we did the AMA plate planes showed off a trainer had a real flight set up, first go arround we had about 20 7 and 8 grade kids secound try about 5 so the school did not feel ther was enough interst. high school boys are into high school girls (so to speek) or first cars or both. Iphones and vido games are a lot easyer.

The piont is I think YOU all need to find a better way to spend your time.

Sorry about the spelling just to tired to go back and checkit

Cheers bob T

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RE: Why Doesn't The AMA and the Hobby as a whole market... - 7/11/2011 1:59 PM   
crash bandicoute


 

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Status: offline 		too tired for everything i had written before it was removed. quit crying about racism and minority shinanigans, learn about diversity, make some new friends and ask them to watch you fly. or if you feel froggy, let them fly your planes to see if they like it and want to get into the hobby. it's not about a single group to be seperated and treated special because of race, sex, religion, or WHATEVER else you think it's about. we're all pilots. do your own marketing and advertising. put up flyers or something. and how did the census thing get dragged into it? i must have been tired of it all by then. does the census bureau advertise for us now? GREAT!!! door to door shopping!!!   hope they have a catalog... i need some glue.


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RE: Why Doesn't The AMA and the Hobby as a whole market... - 7/12/2011 5:21 AM   
djnsayne


 

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Status: offline 		It's so amazing to me how most people have jumped to conclusions instead of taking the question for what it is at face value.

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RE: Why Doesn't The AMA and the Hobby as a whole market... - 7/15/2011 10:23 PM   
Vettdriver



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quote:

Seems like an easy way to grow the hobby, why are they afraid to do it?


The answer is simple . . . . Because right or wrong, the the Marketing Depts involved concluded that the data they had in front of them indicated that this will give them the best ROI.

This is, of course, based on the fact that their was a Marketing Dept responsible for product price, placement & promotion.



Period, End of Story.

It's just business

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RE: Why Doesn't The AMA and the Hobby as a whole market... - 7/18/2011 3:14 PM   
Sport_Pilot



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Status: offline 		Lots of minority ads out there.  Go to the glow engine forum and you will see a glow engine ad!  You might even see a 1/2 A aid on the small AC forum.

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RE: Why Doesn't The AMA and the Hobby as a whole market... - 7/21/2011 11:22 PM   
scottrc



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quote:

ORIGINAL: Daniel-EL

I think ''the Hobby'' markets to people interested in RC models generally. I for one hope they don't ever start lumping people into unrelated groups for the purpose of developing marketing niches.



I agree in whole This hobby is about all I have left that isn't beating me down with PC BS and the politics of social and gender classification. Last thing I want to think of is that I have to declare myself a Gay Transgender African American with Islam as my religion and English as a second language in order to recieve an AMA discount.



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RE: Why Doesn't The AMA and the Hobby as a whole market... - 7/22/2011 1:29 AM   
TexasAirBoss



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Status: offline 		Timothy Johnson was born in Champaign, (the home of Tower Hobbies). It is good to hear that he supports our hobby. Thank you Mr. Johnson.

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RE: Why Doesn't The AMA and the Hobby as a whole market... - 7/22/2011 1:17 PM   
K-Bob


 

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Status: offline 		Someone who would beleive that "miniorities" can only benefit from marketing from like minorities needs to examine their own motivations and racist tendencies.

Just sayin'.


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RE: Why Doesn't The AMA and the Hobby as a whole market... - 7/25/2011 9:38 PM   
hook57


 

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Status: offline 		Haha !!!! The 2006 census !?! What did the 2007 census show ?
[/quote]

The point was to demonstrate the changes with respect to perceptions. Five years is not that far back, but compare it to the most recent Census data and you see the growing percentage differences. Thus one can conceptualize, if not recognize, that many former minorities will soon be the majority (so maybe the hobby industry is just getting ahead of the game).
hook
[/quote]

My point was that there is no such thing as the 2006 Census. The census is conducted every 10 years, such as in 2000 or in 2010. Because you quoted the 2006 Census it tends to erode convidence in your data. How can I believe someone that quotes a census that I know does not exists ? I do not dispute that our country is made of immigrants and that its composition is dynamic. I question a man that quotes the 2006 Census. I hope this makes things clear.
[/quote]

Since my mood preceded my typing getting my post being removed, let me correct it by saying it was a "2006 Census Survey" (published in the Washington Post) and often called a community survey (not a population count). I didn't read the moderators reason for removing the post and won't apologize for it since you could have easily asked where the data came from rather than assuming what it wasn't .
hook

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RE: Why Doesn't The AMA and the Hobby as a whole market... - 9/23/2011 11:21 AM   
Oberst



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Status: offline 		In liberal affirmative action on steroids aka New York State, the caucasian hetro white male is now the new minority.


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