AMA"s MA again loses $$$

AMA"s MA again loses $$$
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All Forums >> RC Airplanes >> AMA Discussions >> AMA"s MA again loses $$$

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AMA"s MA again loses $$$ - 5/15/2007 8:50:44 PM

Hossfly

Posts: 3770
Joined: 12/3/2001
From: New Caney, TX, USA
Status: offline

"Model Aviation magazine continues to maintain its record as a money loser for the AMA member.

The AMA audit report is available in the AMA Web Members Only section.

2006 MA brought in

FYI:

From AMA Web for a quick enlightenment:

UNRESTRICTED NET ASSETS

REVENUE
Membership $ 7,685,063

Model Aviation advertising 986,730

EXPENSES
Operating expenses 7,148,972

Model Aviation magazine direct costs 2,010,268

_____________________________

Horrace Cain.
AMA Life L-93, Leader and CD for 45 years
Official Candidate: AMA Ex. Vice Pres. Vote H. Cain. Help move AMA into 21st Century
The only source of knowledge is experience. Albert Einstein

Post #: 1

RE: AMA"s MA again loses $$$ - 5/15/2007 9:28:22 PM

Wufnu

Posts: 156
Joined: 3/16/2004
From: Kingston, TN, USA
Status: offline

Well, our dues pay for it. I would much rather not get the magazine and pay lower dues but thems the breaks.

_____________________________

Justin
www.CommonSenseRC.com

(in reply to Hossfly)

Post #: 2

RE: AMA"s MA again loses $$$ - 5/15/2007 10:30:08 PM

Teachu2

Posts: 846
Joined: 12/5/2001
From: Bakersfield, CA, USA
Status: offline

Would you feel better if they had listed the membership revenue as 8,172,510 ? Then they would have broken even - which is really what occurred. The half-million they were short gets made up by the general fund, which is funded by the membership. For that matter, they could have said the membership revenue was 10,000,000 and showed a profit!

The magazine is still believed to be a necessary evil. I think they could cut costs on it, but the Board wants a glossy magazine to communicate to the membership with. I'd like to see them go to an electronic version, but many members wouldn't. Many members would rather not have the magazine at all - but reducing circulation INCREASES unit costs. There are no easy answers - it's hard to make a go of a purely commercial magazine (ask RCM), and MA isn't really a commercial magazine. It's a newsletter in magazine format. Does your clubs newsletter turn a profit?

Perhaps they should go to every other month.......

_____________________________

Trent Combs
Fly 'em until the last piece stops!

(in reply to Wufnu)

Post #: 3

RE: AMA"s MA again loses $$$ - 5/15/2007 10:38:14 PM

exeter_acres

Posts: 6026
Joined: 9/22/2004
From: Johns Creek, GA, USA
Status: offline

edited because it just ain't worth it

< Message edited by exeter_acres -- 5/16/2007 12:55:15 PM >

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Post #: 4

RE: AMA"s MA again loses $$$ - 5/15/2007 11:42:35 PM

JUGFLIER

Posts: 947
Joined: 1/29/2007
From: Muscle Shoals, AL, USA
Status: offline

Interesting post. Just a quick calculation in my head means AMA lost a half mill last year? Or is the magazine cost part of the operating expense? If that is the case....... Out of 170,000 members, i want $8.83 refunded. LOL.

(in reply to Hossfly)

Post #: 5

RE: AMA"s MA again loses $$$ - 5/15/2007 11:51:06 PM

rcmiket

Posts: 1617
Joined: 12/11/2003
From: El Paso, TX, USA
Status: online

The mag will never turn a profit. The funny thing is the membership is just fine with that. They will spend till it dries up, and why not it not there money. We could sure us the money down here were losing both fields due to urban sprawl.

(in reply to JUGFLIER)

Post #: 6

RE: AMA"s MA again loses $$$ - 5/16/2007 12:42:15 AM

Mutt

Posts: 73
Joined: 11/12/2002
From: Turlock, CA, USA
Status: offline

Hoss loves to start trouble and whine everywheres he goes I just dont pay much attention to his rambelings I just consider the source

(in reply to rcmiket)

Post #: 7

RE: AMA"s MA again loses $$$ - 5/16/2007 1:06:54 AM

Stickbuilder

Posts: 5223
Joined: 11/20/2005
From: leesburg, FL, USA
Status: offline

quote:

ORIGINAL: Mutt

Hoss loves to start trouble and whine everywheres he goes I just dont pay much attention to his rambelings I just consider the source

Since when is reporting a fiduciary fact starting trouble? Horrace is just calling to our attention the negative cash flow that Model Aviation costs the Association. The magazine should be self sustaining by advertisment, or they should go back to the mandated newsletter. The financial statement/status of the Association is a requirement. The slick magazine is not. If the advertising revenue is insufficient to sustain the publication, then the Association should go back to a newsletter format.

I, too consider the source, and with all that I know that Horrace Cain has contributed to the hobby, I'll take his word over some of you who only complain, start arguments, troll, flame, degrade, insult and embarrass everyone who does not agree with your narrow views of any situation. When you have contributed one tenth of the amount that Horrace has to this hobby, I might start paying attention to what you have to say. Until that time........

Bill, AMA 4720
WACO Brotherhood #1

< Message edited by Stickbuilder -- 5/16/2007 1:07:19 AM >

_____________________________

It's easy, just glue all the pieces together, and sand off everything that doesn't look like an airplane.

(in reply to Mutt)

Post #: 8

RE: AMA"s MA again loses $$$ - 5/16/2007 1:42:37 AM

STLPilot

Posts: 9110
Joined: 3/12/2003
From: Manhattan, NY, USA
Status: offline

quote:

ORIGINAL: Stickbuilder

quote:

ORIGINAL: Mutt

Hoss loves to start trouble and whine everywheres he goes I just dont pay much attention to his rambelings I just consider the source

Since when is reporting a fiduciary fact starting trouble? Horrace is just calling to our attention the negative cash flow that Model Aviation costs the Association. The magazine should be self sustaining by advertisment, or they should go back to the mandated newsletter.

Negative cash flow? $8 per member, our cost, you know the members, that's who paid for it, not the AMA. It's part of your dues.

No matter how hard you guys press this you'll never understand that the AMA does not contol advertising rates in the magazine, ever. The only thing they can do is wait for a market shift, but thanks to the internet, will never come. The AMA magazine is not the only one feeling the pressures of reduced ad rates on paper. THEY ALL ARE.

_____________________________

Here At The Wall

(in reply to Stickbuilder)

Post #: 9

RE: AMA"s MA again loses $$$ - 5/16/2007 2:01:19 AM

Mutt

Posts: 73
Joined: 11/12/2002
From: Turlock, CA, USA
Status: offline

quote:

ORIGINAL: Stickbuilder

quote:

ORIGINAL: Mutt

Hoss loves to start trouble and whine everywheres he goes I just dont pay much attention to his rambelings I just consider the source

Since when is reporting a fiduciary fact starting trouble? Horrace is just calling to our attention the negative cash flow that Model Aviation costs the Association. The magazine should be self sustaining by advertisment, or they should go back to the mandated newsletter. The financial statement/status of the Association is a requirement. The slick magazine is not. If the advertising revenue is insufficient to sustain the publication, then the Association should go back to a newsletter format.

I, too consider the source, and with all that I know that Horrace Cain has contributed to the hobby, I'll take his word over some of you who only complain, start arguments, troll, flame, degrade, insult and embarrass everyone who does not agree with your narrow views of any situation. When you have contributed one tenth of the amount that Horrace has to this hobby, I might start paying attention to what you have to say. Until that time........

Bill, AMA 4720
WACO Brotherhood #1

Anyone with half a brain knows how to go and read what is going on but Hoss does love to whine and cry not just here but other sites. But I am sure your one of his bsb buddys

(in reply to Stickbuilder)

Post #: 10

RE: AMA"s MA again loses $$$ - 5/16/2007 2:13:57 AM

PLANE JIM

Posts: 869
Joined: 12/22/2002
From: pinehurst, TX, USA
Status: online

I really would like to say something but I am resisting the urge to to curse,flame,degrade,insult or embarrass someone -so I have nothing to reply on about Hossfly.

_____________________________

"WE WILL NEVER FORGET"

(in reply to Mutt)

Post #: 11

RE: AMA"s MA again loses $$$ - 5/16/2007 2:22:03 AM

joshscfld

Posts: 3
Joined: 6/20/2006
From: muscle shoals, AL, USA
Status: offline

Looks like all the trouble and name calling isn't done my 4 or 5 people after all. Maybe somebody WANTS the AMA forum shut down.

(in reply to Mutt)

Post #: 12

RE: AMA"s MA again loses $$$ - 5/16/2007 2:24:39 AM

RCKen

Posts: 14448
Joined: 7/10/2002
From: Lawton, OK, USA
Status: offline

Yes, let's please keep the discussion civil.

Ken

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AMA # 712539 www.gettingairborne.com
Moderator- Beginner's, Sport Flying, Off-Topic, & AMA Discussions
RCU Community Moderator

(in reply to joshscfld)

Post #: 13

RE: AMA"s MA again loses $$$ - 5/16/2007 2:31:18 AM

JUGFLIER

Posts: 947
Joined: 1/29/2007
From: Muscle Shoals, AL, USA
Status: offline

quote:

ORIGINAL: JUGFLIER

Interesting post. Just a quick calculation in my head means AMA lost a half mill last year? Or is the magazine cost part of the operating expense? If that is the case....... Out of 170,000 members, i want $8.83 refunded. LOL.

Lets do the math. If the AMA budget and the magazine expense are separate then roughly the AMA lost 500k last year. At 170k members that is close to $2.50 each member cost in dues this year. So $58.00 plus $2.50 equals $60.50 our dues should be this year if AMA breaks even.

If the magazine is part of the final operating expense then that gives a $8.83 per member surplus. Ithink this is information worth learning, Hoss.

(in reply to JUGFLIER)

Post #: 14

RE: AMA"s MA again loses $$$ - 5/16/2007 2:43:23 AM

JUGFLIER