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Fuelman -> RE: Cooper Fuels in CA? (9/14/2007 12:33:30 PM)
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We've been busy, very busy. I would love to have a few resellers or clubs buy our fuel out west, currently we do not have any stores in CA or AZ. The big hurdle for retailers and clubs is that they want a fuel that comes from one of the two big distributors or is heavily advertised, something we do not do. Retailers many times will not take a risk on a non advertised or/non distributor sourced item even if it's a premium product. I have found that word of mouth is a much more effective method of advertising, especially if you want life long customers.
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