pettit
Posts: 2169
Joined: 12/19/2001 From: Durham, NC, USA Status: offline
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In the Fall 2008 issue of "High Flight", someone has inserted a very old ad for "R/C Report" showing ad rates that have not been in effect for over six years (not since October 2002)! The same ad also shows an address and phone numbers that have been invalid for over two years. Here's what's happening already, and will be happening in the coming weeks and months! 1. We've already had irate subscribers calling our toll free number (at our expense, of course!) demanding to know why we’re offering a lower subscription rate to IMAA members than to our own subscribers. In other words, this error is already costing us time and money, and creating angry customers. 2. Modelers will be sending subscription orders to the old address, which will then be returned, and lead to rumors (on the internet, I'm sure!) that we’re out of business! 3. People will be calling the out-of-date (by over two years!) phone numbers, finding that the number is no longer working, and feed more fuel to the "out of business" rumors. 4. People will see the incorrect subscription rates, and send orders with $17.00 checks that we’ll have to return (at our expense, of course!) with an explanation of what happened and why we can’t honor their order. That's still more time and more costs, not to mention upsetting potential customers. We apologize for the mix-up and we will try to solve any related problems caused by the erroneous and out-of-date advertisement that was published in “High Flight”. Please direct all comments, suggestions, subscriptions and other correspondence directly to R/C REPORT Headquarters using any of the following methods: via email to glbanks@rcreport.ws by mail at R/C REPORT Magazine P.O. Box 1796 Madison, AL, 35758-1796 USA by telephone at (256) 722-5697 All of us here at R/C REPORT Magazine Thank You for your understanding.
< Message edited by pettit -- 8/26/2008 2:12:15 PM >
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Dick Pettit Associate Editor, R/C REPORT Magazine "You Can Buy Better, But You Can't Pay More"
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