Do you work hard to create RC products and advertise in MA, beware  
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Do you work hard to create RC products and advertise in... - 10/12/2008 12:15:15 AM   
STLPilot


 

Posts: 9237
Joined: 3/12/2003
From: Manhattan, NY, USA
Status: offline 		From the new potential EVP.

quote:

Hossfly Any magazine with twice the distribution, any mag sold only to subscribers, most of which have no option, and any magazine that only goes to those already vested in the subject should be able to demand at least twice the ad $$$ of the next choice.

So an increase in ad rates is the prime factor. Since some of our Directors already hobnob regularly with big boy players in the business, then that should be an easy task.

If the Mom/Pop Hobby people need cheap ads, there is always RC Report standing by.


If you build hobby products and in most cases, bust your rump doing so, watch out if you spend dollars in MA. One of the EVP candidates would like to "demand" to double your ad rates, for realistically no reason, other then to "get out of the red" even when said organization doesn't have to pay ANY taxes and is built on subsidized income. Although that is certainly a new clever way to increase advertising rates.

But don't worry, the potential EVP is touting that you'll have other channels to choose from, which is surprising seeing that most the mom and pop ads are the most profitable ads in MA and any other magazine on the market, strange.

I know there are not a lot of manufacturers that frequent this forum, but as someone who has spent of a lot of ad dollars across multiple RC ad channels, I've never heard any sales person ever tell me they now had to "demand" twice as much for an ad or go shop elsewhere, just because they need more money to pipe into their tax free, member subsidized organization.

Advertiser beware and think before you vote for this candidate.


< Message edited by STLPilot -- 10/12/2008 1:19:08 AM >

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Here At The Wall
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RE: Do you work hard to create RC products and advertis... - 10/12/2008 2:35:48 AM   
The Toolman


 

Posts: 916
Joined: 11/29/2005
From: Warsaw, MO, USA
Status: offline 		Better be careful buddy, yer gettin pretty brave. You are liable to run into one of these ol boys somewhere or someday, and I sure wouldn't wanna be you when ya do........

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AMA-862729 PB-2718

(in reply to STLPilot)
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RE: Do you work hard to create RC products and adverti... - 10/12/2008 2:50:12 AM   
KidEpoxy



Posts: 3611
Joined: 10/14/2004
From: San Antonio, TX, USA
Status: offline 		SO is the problem that Hoss wants to raise the ad rates,
or that Muncie just did without Hoss there.
<You guys do recall that MarkS said they did so in Jan, right?>


So STL,
how do you feel about the rates DID get raised without Hoss in Muncie,
rather than speculation on if they will.

I ask in light of the opposition we got from you when folks here said last year we need to raise the rates.
Did Muncie do right, raising the rates in Jan like we were saying to,
or do you think Muncie made a mistake raising the rates earlier this year.

Do you think Muncie hates small business too now, cause they did raise rates?

_____________________________

Optional MA is part of AMA history, we can go optional AGAIN if we just say so

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RE: Do you work hard to create RC products and adverti... - 10/12/2008 3:01:34 AM   
combatpigg



Posts: 10140
Joined: 11/22/2003
From: arlington, WA, USA
Status: online 		What's the point of this thread? Stl just told us in another thread that rates can't be raised because it just isn't done that way anywhere on this planet. With that comforting thought in mind, why should he be worried? Am I missing something here?

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RE: Do you work hard to create RC products and adverti... - 10/12/2008 3:13:25 AM   
STLPilot


 

Posts: 9237
Joined: 3/12/2003
From: Manhattan, NY, USA
Status: offline
quote:

ORIGINAL: KidEpoxy

SO is the problem that Hoss wants to raise the ad rates,
or that Muncie just did without Hoss there.
<You guys do recall that MarkS said they did so in Jan, right?>

o
So STL,
how do you feel about the rates DID get raised without Hoss in Muncie,
rather than speculation on if they will.

I ask in light of the opposition we got from you when folks here said last year we need to raise the rates.
Did Muncie do right, raising the rates in Jan like we were saying to,
or do you think Muncie made a mistake raising the rates earlier this year.

Do you think Muncie hates small business too now, cause they did raise rates?

In the last few years the AMA has both raised and lowered ad rates accordingly on their rate sheet, which is based on sales. Hoss now just wants to simply "demand" to pay twice as much as the other rags, or they can shop elsewhere. No I don't believe Muncie hates small business, I think Hoss does, he suggested they pay twice as much or find a spot in RC Report.

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Here At The Wall

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RE: Do you work hard to create RC products and adverti... - 10/12/2008 3:30:54 AM   
Robotech



Posts: 1094
Joined: 1/17/2002
From: Pine Bluff, AR,
Status: offline
quote:

ORIGINAL: KidEpoxy

SO is the problem that Hoss wants to raise the ad rates,
or that Muncie just did without Hoss there.
<You guys do recall that MarkS said they did so in Jan, right?>


So STL,
how do you feel about the rates DID get raised without Hoss in Muncie,
rather than speculation on if they will.

I ask in light of the opposition we got from you when folks here said last year we need to raise the rates.
Did Muncie do right, raising the rates in Jan like we were saying to,
or do you think Muncie made a mistake raising the rates earlier this year.

Do you think Muncie hates small business too now, cause they did raise rates?


Quote - Your Candidate

quote:



demand at least twice the ad $$$ of the next choice.


Nice trick where KE magically changes the wording from "doubling" to "raising" then bases his logic on that word substitution.

Yea right. That's how the real world of business works. I think I'll demand a doubling of my fees to my clients starting Monday. When (given a LARGE assumption that he'll even be there) did he start assuming that "demanding a doubling of rates" was going to be a task DM was going to assign to the new EVP? He's running for the lackey job right? Did I miss something and he's on the non-existent ballot for president? Does he really believe his bully tactics can work in the free market? Maybe first he'll have to "identify his foes" as he described his (given a LARGE assumption that he'll even be there) future co-workers in another thread.



You two must have left your pom-poms AND your common sense in the election sub-forum.

Pffft.

Actually it's a mute point since he won't even be there in the first place unless it's to tour the museum.


(in reply to KidEpoxy)
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RE: Do you work hard to create RC products and advertis... - 10/12/2008 3:40:50 AM   
Scar



Posts: 2313
Joined: 10/1/2002
From: Peoria Hts, IL, USA
Status: offline
quote:

<<snip>>... there is always RC Report standing by.<<snip>>


Cool, another endorsement for RC Report!

Dave Olson



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RE: Do you work hard to create RC products and adverti... - 10/12/2008 3:47:08 AM   
combatpigg



Posts: 10140
Joined: 11/22/2003
From: arlington, WA, USA
Status: online 		Robo, in spite of what you might think, KE speaks his own mind. If he wishes to use the word "raise", it has nothing to do with what anyone else said. Instead of looking for ways to misdirect and obfuscate the discussion.....you should be asking yourself if having a profitable magazine is a bad thing.

_____________________________

Led Zeppelin is NOT "old fogie" music.

(in reply to Robotech)
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RE: Do you work hard to create RC products and adverti... - 10/12/2008 3:56:11 AM   
KidEpoxy



Posts: 3611
Joined: 10/14/2004
From: San Antonio, TX, USA
Status: offline 		ahhh,
I see the word Double has you guys hung up.

Raisng rates is ok, as long as they dont use the "D" word.

Just as the price of gas didnt "Double" this summer,
so the insane spike in gas prices that was crushing us all must have been okey-dokey with you guys

Maybe it is the justification/explanation of the increases that matters,
if anything rate hike under the "D"word is ok.

STL just painted a NFP that doesnt want to run in the red as evil,
what was the reason for the recent rate hike by Muncie?
'All the other kids do it, so we will to'? Hike the rate to kick the mom&pops just because we can?
Or was there some actual justification and reasoning behind it... like to run MA more businesslike and financially responsible.



If we are selling 12packs of beer for 6pack prices,
why do you guys see "Double" the price as so unreasonable?
1/2page in 75k magazine vs 1/2page in 150k magazine..... yeah, how could anyone get Double from that

< Message edited by KidEpoxy -- 10/12/2008 4:00:05 AM >

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Optional MA is part of AMA history, we can go optional AGAIN if we just say so

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RE: Do you work hard to create RC products and adverti... - 10/12/2008 3:58:00 AM   
Bob Mitchell


 

Posts: 874
Joined: 3/23/2008
From: Lexington, KY, USA
Status: offline
quote:

ORIGINAL: combatpigg

Robo, in spite of what you might think, KE speaks his own mind. If he wishes to use the word "raise", it has nothing to do with what anyone else said. Instead of looking for ways to misdirect and obfuscate the discussion.....you should be asking yourself if having a profitable magazine is a bad thing.


A couple of you missed what STL did, as well. Horrace states that the rates should be twice that of publications with half the distribution. There's truth to that, although I'm not sure it's a direct proportion. In any event the circulation should support higher rates.

STL took that and converted it to a doubling of current rates. The one doesn't necessarily flow from the other. It's all dependant on what the actual rates are, and no one has posted definitive information on that.

Lord, I can't believe I'm defending something that Horrace said.

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Bob Mitchell AMA 903015
H9 Alpha 60/Evolution 61NT, Sig 4* 60/OS 75AX, H9 95" Skylane/OS 160 FX, Futaba 7C 2.4GHz

(in reply to combatpigg)
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RE: Do you work hard to create RC products and adverti... - 10/12/2008 3:59:42 AM   
Bob Mitchell


 

Posts: 874
Joined: 3/23/2008
From: Lexington, KY, USA
Status: offline
quote:

ORIGINAL: combatpigg

Robo, in spite of what you might think, KE speaks his own mind. If he wishes to use the word "raise", it has nothing to do with what anyone else said. Instead of looking for ways to misdirect and obfuscate the discussion.....you should be asking yourself if having a profitable magazine is a bad thing.


Of course if one allows that a portion of dues is in fact a subscription fee, then we may be closer to that than you think.

_____________________________

Bob Mitchell AMA 903015
H9 Alpha 60/Evolution 61NT, Sig 4* 60/OS 75AX, H9 95" Skylane/OS 160 FX, Futaba 7C 2.4GHz

(in reply to combatpigg)
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RE: Do you work hard to create RC products and adverti... - 10/12/2008 4:20:42 AM   
KidEpoxy



Posts: 3611
Joined: 10/14/2004
From: San Antonio, TX, USA
Status: offline 		If they do do that,
will folks stop refering to it as a Free magazine?

But Bob, you would have to pick one of the many costs of MA to use as the for real cost/subscription.
(ex: MA is $14 for youth, but $36 for PPP, or $28 for family)

Which makes me wonder why MA doesnt use the same funky multi-answer for ad rates as they do for subscription costs.
Mom&Pop $500
MomOnly $510
Tower $1400
all for the same 1/2 page

_____________________________

Optional MA is part of AMA history, we can go optional AGAIN if we just say so

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RE: Do you work hard to create RC products and adverti... - 10/12/2008 4:35:38 AM   
Robotech



Posts: 1094
Joined: 1/17/2002
From: Pine Bluff, AR,
Status: offline
quote:

ORIGINAL: combatpigg

Robo, in spite of what you might think, KE speaks his own mind. If he wishes to use the word "raise", it has nothing to do with what anyone else said. Instead of looking for ways to misdirect and obfuscate the discussion.....


I replied to and quoted KE. Which makes you and your irrelevant response meaningless to me nor does it assist me in getting answers to the questions posed to him.

quote:

ORIGINAL: combatpigg
you should be asking yourself if having a profitable magazine is a bad thing.


You mean more profitable? Right? Are you advocating raising the subscription charge? That would necessitate raising annual dues. Or are you still holding on to the false premise that when making comparisons to other magazines you can pick and choose expense/income columns? I see now. You make the numbers match your point of view rather than the other way around. OK. Got it now. You may proceed with your false logic.

(in reply to combatpigg)
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RE: Do you work hard to create RC products and adverti... - 10/12/2008 4:52:11 AM   
combatpigg



Posts: 10140
Joined: 11/22/2003
From: arlington, WA, USA
Status: online 		Sorry Robo, but my reply to you was right on target. Your response to my observation is what lacks meaning.
Please refrain from further obsfuscation.

What makes you think that the magazine is profitable? New Math?

< Message edited by combatpigg -- 10/12/2008 4:54:18 AM >

_____________________________

Led Zeppelin is NOT "old fogie" music.

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RE: Do you work hard to create RC products and adverti... - 10/12/2008 6:00:43 AM   
Robotech



Posts: 1094
Joined: 1/17/2002
From: Pine Bluff, AR,
Status: offline
quote:

ORIGINAL: combatpigg

Sorry Robo, but my reply to you was right on target. Your response to my observation is what lacks meaning.
Please refrain from further obsfuscation.

What makes you think that the magazine is profitable? New Math?

We'll agree to disagree then.

Not only was your reply off target, you hit the ball in to the gallery.

What makes you think it's not profitable, old tricks? False premises?

Yeesh. Pitiful.

(in reply to combatpigg)
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RE: Do you work hard to create RC products and adverti... - 10/12/2008 6:34:29 AM   
combatpigg



Posts: 10140
Joined: 11/22/2003
From: arlington, WA, USA
Status: online