RE: Morals?
One little piece of the puzzle is parenting. Good parenting is incredibly essential. And by "good", I don't mean "be little Johnny's friend". That's where folks stumble. You can still be a nice, happy parent that your kid loves, but also just and fair with solid rules. You must have consequences, enforce them, and be willing to have struggles - and not back down.
I'm at an age where I interact a lot with other parents (my kids are 6 and 4) due to scouts, soccer, school, stuff like that where you're exposed to other parent/child interactions at this age quite a bit. It's mind boggling and frustrating what you see out there.
I am by no means a perfect parent. But at least I recognize that, and make an effort to work on it.