They have announced the price, and at almost twice the price of a Royal they won't sell a single unit unless it is humoungously better than a Royal. But by unveiling it with little info, and what little they have told us about the software has made people say "so what", so they seem to have achieved a PR own goal! They now have a year before it goes on sale to turn it into something that really is incredibly good and can do so much more than a Royal.