Originally Posted by
Lifer
Sounds like they are on the path to self-destruction.
As well, I believe a massive dues increase is on the horizon.
I don't have all data back to '98, but I do have membership revenue. And what we see is that when they raised dues in 2003, just four years later the revenue was below what it was before the dues increase. Fast forward to 2015 dues increase. And sure enough, the same pattern appears evident ... declining membership revenue after a dues increase. Looks to be the beginning of a pretty sharp decline too...
