RCU Forums - View Single Post - AMA EC Key Measures of Performance - Last 15yrs
Old 02-08-2019, 04:41 AM
  #15  
fliers1
 
Join Date: Nov 2001
Location: Lockport, NY
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Originally Posted by franklin_m
CFO issued the clarion call, and based on the minutes, it fell on deaf ears. It's abundantly clear that doing more of the same isn't working. It hasn't worked for the last five years, nor the last ten, nor the last 15. And the latest brilliant idea? Sell naming rights. Roads, ponds, etc. at Taj-Muncie. So let me get this straight ... they're idea to save AMA from financial dust heap is to sell naming rights for roads, ponds, and flight lines at a place where relatively few people go, and those who do already know of your products? It's not like it's an NFL stadium with hundreds of thousands a year. Many there for the first time. I cannot believe they are taking this seriously. But looking at their financial decisions over the past 15 years, I guess nothing should surprise me.
Seems like they are fresh out of workable ideas. The only logical thing to do is bring in large numbers of new members. Of course that is all but impossible.