Originally Posted by
fliers1
Curious what's going to happen when/if they hire a Membership Acquisition Lead. I hear they have someone in mind.
Just wondering what she or he could do that AMA couldn't handle for decades.
The same thing has been suggested in other groups I belong to and the problem comes down to a couple of simple issues:
1) Trying to sell the same thing to everyone interested in the hobby is pointless. Someone that wants to compete will be much more likely to join than the Sunday flier that wants to go float around the air for a bit and then go grab a drink. The effect is kind of like having every car lot selling the same car. Some will want it while others won't.
2) How do you show people with different lifestyles and objectives a value for the money asked? Those that want instant gratification won't see any value while, at the same time, those that see themselves travelling to other locations with the hobby in mind could. Convincing those that there is value when they see none is a waste of time and, in the case of the AMA, will only chase those that are looking at park flyers and foam planes away.
So, to answer the question, probably nothing, other than burn the treasury faster with a probably $50K+ yearly salary being paid for no relevant returns