Does anyone know how the quote system works?

Does the quote come from the selected rep or the factory? i.e Can you get different quotes by selecting different reps? Has anyone got cheaper prices from a dealer/shop than the online order or are all prices held the same?

Where do the kits ship from? My quote has 110 Euro charge for shipping (for a Rookie) which I think is excessive. I would have thought they would have shipped from Europe but maybe they com direct from the factory.