The way I look at it is that none of us mortals have ANY clue how much Horizon's costs have risen or how fast. These people are not stupid they know how this will affect their business. So they MUST have to do this or sell at a loss - something else their not going to do.
Do what I did. I have been buying up cheap kits and stock piling them in the attic. I went up the other day and pulled this down. My total cost from now to finish should be about $100.00 and I'll have something that hasn't been seen around for years. I have over a dozen more kits upstairs