High-end radios need to be flexible.
I don't see why high-end radios don't have the "option" to reassign switches.
It is difficult for me buy the idea that a user who is willing to spend big money for a sophisticated and powerfull radio like the 10X (or 9X for the matter) doesn't want to "fiddle" with it. Just to learn how to exploit its full potential you HAVE TO fiddle with it.
In order to comply with both "philosophies", JR programers can set up an advanced menu so you can, IF YOU LIKE, access all the reassigning options. Similiar to the menu structure of some software programs; "advanced menus" or "basic menus"... the user makes the choice.
I'm no expert in radio marketing, but JR could be losing the "Fiddler" segment of the market to other brands that offer the option. I personally know of two people that have swtched (no pun intended) to Futaba for that reason only.
Regards to all.