RE: OS Engine Prices - Then and Now
My perception is that OS has been trading on their name. That's in the US, though, where the distributor is largely responsible for the marketing message and positioning. To my mind, OS is not a premium brand. It's meat and potatoes. Higher end than Magnum, slightly above TT, but below many others. The huge price increases with the Alpha line of four-strokes is pretty eye-opening, to me.