RCU Forums

RCU Forums (https://www.rcuniverse.com/forum/)
-   AMA Discussions (https://www.rcuniverse.com/forum/ama-discussions-74/)
-   -   Flite Test STEM/Education Programming .. WOW! (https://www.rcuniverse.com/forum/ama-discussions-74/11693714-flite-test-stem-education-programming-wow.html)

franklin_m 09-26-2021 12:26 PM

Flite Test STEM/Education Programming .. WOW!
 
If you haven't looked yet, the Flite Test STEM/Education programming is very impressive. A very professional and fully integrated approach. And the content behind them is very well done.

https://www.ftstem.com/

AMA is going to be hard pressed to match this. Flite Test builds programming targeted at the market. AMA builds programming based on what the EC wants to see. AMA STEM offer? A bunch of old dudes from the local club with a box of overpriced rubber band planes. I suppose that's why a Flite Test YouTube video has more views in 2 hours than the last five AMA YouTube releases combined!

aymodeler 09-26-2021 01:02 PM

I have been impressed with the FliteTest guys for quite some time now. There is one big difference between them and the AMA though; At its core, FliteTest is a for profit business, and that motivates them to succeed! They simply can't afford to waste time and money on unproductive strategies and failing initiatives.

But as I also keep saying, the AMA is delivering exactly what the average AMA member wants and even demands, they are doing everything they can to maintain the status quo. They simply are incapable of changing and any quixotic attempt at change will simply fail until the existing membership ages out. And to be fair, most AMA members, myself included, are quite happy with the status quo, at least when it comes to club fields.

franklin_m 09-26-2021 01:17 PM

Actually, the Flite Test Community Association is a non-profit CBO competitor to the AMA: https://ftca.flitetest.com/

If you click on "Education" in the banner at the top, it takes you to:
https://www.flitetest.com/getting-st...527.1632614789
Compare that to AMA's websites in terms of ease of use, quality, good visuals, etc.

Then if you click "Education" to the right on that, or the FT STEM at the bottom, it takes you to the site in my first post.

I get what you're saying that AMA is producing exactly what the older folks want. That's ok, but then they're playing a losing demographic battle, and it's just a matter of time until they don't have enough revenue to support "Taj-Muncie" and it'll all go on sale.

aymodeler 09-26-2021 02:31 PM


Originally Posted by franklin_m (Post 12696118)
Actually, the Flite Test Community Association is a non-profit CBO competitor to the AMA: https://ftca.flitetest.com/

If you click on "Education" in the banner at the top, it takes you to:
https://www.flitetest.com/getting-st...527.1632614789
Compare that to AMA's websites in terms of ease of use, quality, good visuals, etc.

Then if you click "Education" to the right on that, or the FT STEM at the bottom, it takes you to the site in my first post.

That's understood, but at their core, they are running a business, and that mindset carries over to the FliteTest Community. My understanding is that they only formed FliteTest Community so that they could have an non-profit arm that could apply for CBO status.

And yes, no comparison in terms of the websites and their overall on-line presence. They are a true "digitally native" organization. Their overall presence is anchored in their digital presence whereas a "traditional" organization treats their web presence as just a representation of their physical presence (think Dollar Shave Club vs Gillette).


franklin_m 09-26-2021 04:39 PM


Originally Posted by aymodeler (Post 12696125)
That's understood, but at their core, they are running a business, and that mindset carries over to the FliteTest Community. My understanding is that they only formed FliteTest Community so that they could have an non-profit arm that could apply for CBO status.

Don't disagree. I think that business mindset will prove to be a competitive advantage. They realize that time is money if nothing else, and if something doesn't work they don't just hit it harder and hope it works that time.


Originally Posted by aymodeler (Post 12696125)
And yes, no comparison in terms of the websites and their overall on-line presence. They are a true "digitally native" organization. Their overall presence is anchored in their digital presence whereas a "traditional" organization treats their web presence as just a representation of their physical presence (think Dollar Shave Club vs Gillette).

What's sad is there's no reason AMA couldn't vastly improve their websites. The whole staff is headed by an ED who has extensive marketing experience, then add a "Communications" staff of six, another staff of five in "Creative," four more in "Education," as well as an "E Communications Specialist," and a web programmer - I find it hard to believe the issue isn't related to not spending enough money or not having enough people. They don't hire the right people. Fault with that lies entirely with the ED.

aymodeler 09-26-2021 04:52 PM


Originally Posted by franklin_m (Post 12696146)
What's sad is there's no reason AMA couldn't vastly improve their websites. The whole staff is headed by an ED who has extensive marketing experience, then add a "Communications" staff of six, another staff of five in "Creative," four more in "Education," as well as an "E Communications Specialist," and a web programmer - I find it hard to believe the issue isn't related to not spending enough money or not having enough people. They don't hire the right people. Fault with that lies entirely with the ED.

Having extensive "old school" marketing experience is probably more of a handicap than an asset. I can tell you from personal experience in the CPG industry, marketing is essential, but the rules have been completely rewritten and the old formulas just don't work anymore. What they probably need is a digital director to set the vision and strategy for a rebranding the AMA's on-line image.


franklin_m 09-26-2021 07:24 PM


Originally Posted by aymodeler (Post 12696150)
Having extensive "old school" marketing experience is probably more of a handicap than an asset. I can tell you from personal experience in the CPG industry, marketing is essential, but the rules have been completely rewritten and the old formulas just don't work anymore. What they probably need is a digital director to set the vision and strategy for a rebranding the AMA's on-line image.

And monkeys might fly! I don't see AMA ever doing that ... until it's too late.

astrohog 09-26-2021 07:49 PM


Originally Posted by aymodeler (Post 12696125)
That's understood, but at their core, they are running a business,

Please explain how that is any different than the AMA? (and I'm talking in reality, not on papaer....)

Astro

aymodeler 09-27-2021 05:04 AM


Originally Posted by astrohog (Post 12696168)
Please explain how that is any different than the AMA? (and I'm talking in reality, not on papaer....)

Astro

As the a non-profit, the AMA has no incentive to earn money. If thy succeed or if they fail, the leadership gets paid the same and their positions are relatively secure. I don't know the financial structure behind FliteTest (privately owned or if they have some sort of investor), but either way, the leadership there ultimately only gets paid if they succeed. If they are privately owned, then loss of revenue means loss of paycheck. If they are backed by some sort of investor, loss of revenue means loss of job. Financial success for the leadership there is contingent directly on financial success of the business. Moreover, more business success will directly relate to more salary. Whereas failure leads to loss of income and/or loss of job. Taken together, that is a very powerful motivator.

astrohog 09-27-2021 08:46 AM


Originally Posted by aymodeler (Post 12696204)
As the a non-profit, the AMA has no incentive to earn money.

LOL. That is ludicrous! Just about everything the AMA does is incentivized by $$.

Astro

Hydro Junkie 09-27-2021 08:15 PM


Originally Posted by astrohog (Post 12696225)
LOL. That is ludicrous! Just about everything the AMA does is incentivized by $$.

Astro

And, while that is true, there is one thing missing. That one thing is repercussions. Since the ED and EC both look at income as number of members, they don't see any repercussions. In fact, those that get paid are shielded from any repercussions by the fact that they are employed and not shareholders. If they were paid as shareholders, every time the treasury went down, they would get less money, something that would directly affect them and, probably, motivate them to do more to make more money.
Consider this, the EC offices are now shareholder positions, along with the ED and Muncie staff. The organization makes a larger profit, they get paid more for that year. The organization makes less, they get paid less for that year. This might encourage the ED and EC to increase yearly dues but, as we all know, with the present inflation levels and such, the membership won't go for it and would probably leave rather than pay more. This would require the ED and EC to come up with other ways to make money and could force the AMA to become relevant to save their jobs


All times are GMT -8. The time now is 06:58 PM.


Copyright 2021 MH Sub I, LLC dba Internet Brands. All rights reserved. Use of this site indicates your consent to the Terms of Use.