Disclosure, Shilling, RCU and the FTC
 

For those who previously were displeased with our required full disclosure policy to protect our members so they knew who did or did not have a a hidden agenda it looks like the FTC will soon be backing up our long standing rule here. Of course it was mostly the "shill's" who ever complained about our very fair policy of requiring this disclosure.

The Washington Post is reporting that the Federal Trade Commission issued a staff opinion yesterday saying that companies engaging in word-of-mouth marketing, in which people are compensated to promote products to their peers, must disclose those relationships.



http://www.washingtonpost.com/wp-dyn...rss_technology


If you don't have your disclosure in yet...get it in now. Even thought the FTC does not require it yet, RCU does require it today. The FTC ruling we think will be very soon and we believe it is a fair ruling as anyone marketing for a company in any way that receives compensation (product, money, etc) should let their peers know about it so when they talk up a product there is clarity