Here is an example from what I see every day from my desk I am the manager of a LHS I am a gp dealer along with a few other distributors once a week I sell a kid a new airplane always a rtf electric because that's what is selling I offer free lessons with the new aircraft at my location I help them set it up for flight step by step explaining what I am doing and usually after a couple lessons they are good to go. We have a local flying model club I know some of the members and I visit them once a month asking them what I can do to help them they are mostly in their 60ies good guys for the most other than one gent thats given me a bad taste in my mouth they ask me to send them new members but they dont visit my shop they all generally by online from guess who, my distrubitors retail outlet. I've tried to help them offered to put flyers in my window for them I tell my students about them and the AMA . but the field they fly from isn't electric friendly the grass is too full and too long to use for most the aircraft I sell and how do i sell these kids on spending 60 bucks on AMA and another 20 for dues on a club they cant use all for a plane they spent 150 to 200 dollars on AMA is a really hard sell for this crowd. What do i tell them about the AMA you get a magazine that really isnt much to brag about and some insurance that you probably aren't going to need or use. Please tell me how I can save this dinosaur from extinction . Dont get me wrong I am not against the AMA I was a member at 1 time but now it doesn't do anything for me as a rc pilot and i really have a loss when it comes to a selling point for it help me help you