something else that caught my eye
The program shows good growth recently, but has not performed to the level it was hoped it would. The subscription rate to the magazine has increased; advertisers are anxious to unload the 2 lb/60 mph cap, so they can review more and larger airplanes. The cannibalization rate from Open to PP was 30% in the first year, the second year it was considerably less and the third year it was negligible.
Is this a typo or just a really bad choice of words??
Are the Advertisers the ones really doing reviews in the Mag?? or do the mean they can review what they choose to advertise in the Mag??