The Tower coupons currently graduate from 15% off for a $150 order through 20% off for a $300 order. All with no shipping costs or local sales taxes. An active flyer can easily come up with a discountable order and the cost of the membership is covered in the first order with no shipping costs. They have a good thing going there and I would hate to be a legitimate dealer competing with them. But heck, in my line of work, we constantly compete with online sellers in just the same way so I understand the pain of trying to compete with someone that has little or no overhead.

I'm not a Tower fan club, just stating the facts.