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Old 01-20-2011 | 11:42 AM
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Ali
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From: Northamptonshire , UNITED KINGDOM
Default RE: P20 How low can you go

Funny thing is, that Andy at Jetline has been dealing Jet cat's longer than anyone else in the UK as far as I am aware. So I guess he must have some idea about what he's doing and how to stay in business.
The price could go lower Dennis, but I guess its all about what the dealers want to earn and what they are willing to earn from each sale. Forget about pounds and pence, what car we drive, what planes we fly etc etc for a moment and just break it down into percentages.
What would you say a reasonable and fair percentage would be for a model retail business to operate at within the UK lets say? I know its difficult without knowing what volume of sales there are, but let me assure you, that on sales of lets say a product like Jet Cat. There is no way near enough volume to operate on a stack em high sell em cheap philosophy.
The jet market is tiny. It makes a huge amount of trade noise, but when you actually look at the numbers, they are tiny in comparison to something like the micro indoor contra rotating heli market and the like. I just cant see the prices coming down all that much.. not unless dealers are willing to sell Jets in order to claim claims to charity points at the pearly gates. Remember, you are talking to someone who runs a model retail business where we ( my father and I ) spend all day, everyday trying to offer the best prices we can across the board. We get loads of flack for it ( It actually makes a change that I am not the "fool" selling JC's cheap and ruining the market in the Uk. According to some in the trade we are the reason for its demise in the Uk, we are going bust on a weekly basis ( yet we never carry invoices.... go figure) I guess what I am trying to say is that if there was the margin to offer the as cheap as you want them Denis, and to stay in business I would. As it is right now, I just cant. Sorry.
Regards Al