oh... one other notion.... to appeal to "New Comers".... we should make the "Goal" to become a better more accomplished pilot rather than winning a contest..... (Appeal to the self satisfaction aspect rather then "I outscored someone else" part)
Practicing and practicing so that we can win a trophy at the next contest ...well.. it got pretty hollow for me when I was competing in soaring back in the 80's and 90's....