As a small hobby business owner, I can say that any information published, which suggests a departure from the written recommended way of doing things, can cause my company a great deal of unwelcomed extra effort. The extra effort will be in refuting what was published, if indeed it is not accurate, and in convincing prospective customers that the suggested departures in approach/hardware selection, are not necessary. This extra work, coupled with potential lost sales due to perceived negative publicy, is a small business person's nightmare!
It's a tough line to walk and I can see both sides but certainly small business owners do not welcome negative publicity, no matter how slight or well intentioned the author was.
David G: Ever consider reviewing potential controversial topics with the affected manufacturers prior to publishing. Can save face on both sides.