... will launch July 1, 2011 in the Members Only section of the web site; <...>
It will be used to cross promote the AMA as well as generate revenue to become self-sustaining. It is also hoped to build traffic for the print magazine.
and its available online in the
what only section?
oh, the MEMBERS ONLY section
Of course it is a brilliant scheme to promote AMA only to AMA members,
right up there with increasing the traffic to the print magazine
(that members are mandated to get)
by having a members only thing generate member traffic to the member magazine.
(sarcasm)
Maybe we can go beyond just trying to keep the existence of AMA a secret,
that we only promote the AMA to members of the AMA,
and begin killing any nonmembers that somehow find out we exist
... yeah, that will surely grow our membership.
After all, we all have to do our part to keep AMA a secret
(/sarcasm)