I had the same reaction as KE - promoting AMA in the member-only section?

Another nugget that is surely familiar to the regulars here, but perhaps not with most members is this:

The Auditor reported that non-dues revenue is vital to support the costs of operating the Academy; the core operations (magazine, supply & service sales and membership) are not sufficient to carry the load. This has been true for a number of years and many member-based organizations are in the same situation

Though no secret, it is a bit of an eye-opener that $58 x 100,000+ is not enough to satisfy the AMA mission statement. If they were ever faced with the need to cut back to 6 to 7M per year, I wonder what would be put on the chopping block.