AMA has surfaced in "Face Book" "Twitter" and maybe other items, yet that usually is still preaching to the choir. In my 2008 campaign statement I presented this, although very condensed for space consideration, it would be greatly expanded should I be elected to EVP.
>>>"Together we can ensure governments at all levels are aware of our excellent sport. Using available no-cost media we can bring the aeromodeling message to all from the White House down to city and township councils. All the major networks plus local news media will receive aeromodeling news on a regular basis. Informing the national offices and media about the international goodwill AMA promotes through the FAI programs has to be of their interest. When a Club or group speaks to officials about flying sites, noise problems, etc. the modelers will then be received by persons aware of modeling’s worth in recreation and education for both young and old." <<<

With email the news media can be constantly bombarded with local and national model aviation news items. Then if 1/10 of 1% gets shown, then maybe 1/10 of 1% of those seeing it will say, "Hey that looks like fun." At least a seed gets planted. For example each sanctioned event is presented to the local area news media. Event time and place along with the sponsoring club and contacts are presented. Of course people will not flock to the place, but they will see/hear about it, and maybe a few will listen. As it is written, "Nothing Ventured, Nothing Gained."
In addition, local and national news will be provided when FAI International teams are leaving and arriving. When our AMA Junior International Fliers return home, the News Media I do believe if AMA provides a proper notification, then there will be blurbs about their good will activity broadcast on local media.

Unfortunately as Jim states, the AMA just doesn't have the motivation to do such and I am forever unknowing why they don't. IT CAN BE DONE, and without any significant expense.