I read lots of rants about how the AMA should change its sales pitch from "insurance" to something else, but nobody has any suggestions what that sales pitch should be.

When I catch someone telling a potential R/C pilot about joining the AMA "for insurance," I ALWAYS chime in that the AMA is more than just insurance. That's usually replied to with, "Yeah, you get a magazine too..." I always have to explain what else the AMA does, but the potential R/C pilot's eyes just glaze over and they say, "Insurance...yeeeah...good idea..." If you can't sum it up in a 6-word sentence, and if it doesn't have anything to do with them DIRECTLY, it's more than the average person wants to hear.