There is not really going to be a single answer to that question. We are at a really unique point with the hobby. While it is easier then ever to get into R/C now then ever before, we have much more to distract our youth then ever as well. The single income family is gone so kids are left to almost parent themselves. It is rare to see a parent and child going to the hobby shop, bike shop, skate shop........and the list goes on. The internet shopping is a double edge sword as well. Very easy to buy and the costs are down but what if you have an issue? How many are turned off by having an issue and not being able to get support from where you ordered? How many quit because of that? No matter where you purchased your IPhone or I Pad, you can carry it into any Apple store and get help. Thats what people expect. I have seen people walk into a store, take up time from an employee asking questions about a product just to go home and order it online to save a few bucks. Am I the only person who thinks this is wrong? I support my LHS because I want him there when I need something in a hurry. If he dosen't have it he can get it in a few days and I never have to pay shipping. I bought my last radio from him and when I had programming questions rather then refer me to Hitec, he had his father call me as he flys the same TX. IMOif the AMA is actually suggesting that we bypass our LHS then I have a huge gripe with that. As a hobby shop employee in my youth Imust have sent thousands to the AMA and the local club and now the AMA wants to jab yet another knife into the back of the hobby shop owners? What is a better way to promote the hobby or get the youth involved other then taking them to a hobby shop and showing them first hand? Letting them hold a TX fly a sim that most shops have set up now. How can sitting at a computer and surfing web sites compare to that?