RCU Forums - View Single Post - Hooben/Arkmodel Maus/E-100 release date?
Old 01-16-2012 | 06:38 PM
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herrmill
 
Joined: Aug 2006
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From: Hangzhou, China
Default RE: Hooben/Arkmodel Maus/E-100 release date?

Yes, thanks Bob. I'd think ETO is probably the best known Hooben reseller worldwide so with just 64 total sales between both models over one year's time, I rest my case. As I said earlier, no matter what you think towards market research, et al... the numbers just don't add up. At least to the point where one can make any money in this tiny niche producing plastic injected kits. Am not talking the short run resin kits made by the cottage industry.

Regarding Tamiya & their "overpriced kits" I think you can now understand why they charge such a premium for what has been released lately in their 1:16 FO line. I don't know how they amortize their R&D/tooling but I'm sure they set their pricing based on making an acceptable return for such a premium kit. In the past I spoke with Trumpeter/WSN, Italeri & others about doing several subjects & they had no interest unless I wanted to cover the investment. This goes back to 2004 when someone here wanted an accurate Panther G kit before either HL & Tamiya considered doing one.

When I last visited Heng Long a few years back with the owner of IMPACT - a few here might remember those factory photos that were posted in 2007 - they said the Tiger I was their best seller with more than 10,000 sold annually. Based on the production we witnessed that day & on other earlier occasions when I was at the factory, I have no reason to doubt their word. Again, you are comparing apples to oranges when you talk about their toys & the market segment they are targeting.

Once again, if you want to see new models get your buddies, girlfriends, wives, kids, distant relatives & anyone else you can think of to buy a kit.