BTW, I have a question I meant to ask.

Does RCU have a mission statement and where do I find that? I may be missing the defined purpose of RCU. If part of the mission is to bring people to RC then keep in mind that statistically if a person does not find the content they are looking for in under 20 seconds they move to another web site (this was analyzed many years ago and could even be much quicker now since folks are more web saavy). This can really affect product advertisers.