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Old 05-14-2012 | 06:12 AM
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Ryan Smith
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Default RE: What's going on with the NSRCA?


ORIGINAL: Doug Cronkhite

What you save by going to all electronic delivery is time spent addressing, mailing, stamping, etc. The actual cost of production will change slightly due to a lack of physical materials, but you don't save any time or cost on the actual creation of content, formatting, etc because that all has to be done anyway.
How much will all that run you? Next to nothing I'm sure. Have you seen our Horizon big book at any events this year? It's got some involved/expensive printing processes, but they are cheap enough than we can afford to give them away.

I guess it's all in what the endgame is. Does the NSRCA want to eliminate delays with the K-factor? Do they want to save money? Or do they want to give options to their members? Once you identify that as a reason to modify the delivery format of the magazine, then you can move forward.