RE: UK v USA
Being I live in the states, that is good to hear. I think partially the reason is there are SOOOOO many online hobby shops they have to set the bar pretty high on customer service. Also since the inception of forums like this a couple of pissed off customers before only had word of mouth. Now they have a forum so the effects are 10-fold.
I hope those companies that aren't as customer service orientated are reading this.
Bottom line: They aren't the only game in town.