Well, I would agree that AMA isn't selling what many modern day modelers want to buy. I (and others) have already said that.
Your statement, however, implies that there are prospects out there that would buy into AMA if it offered something new, or different.
I'm sure there are some, but enough to really "Make AMA Grow"?
Let's say there are.
The $58 question is what do modern day prospects want to buy?
If anyone has the answer to that, there is probably a good job waiting in Muncie.(of course, who would want that)