Originally Posted by Captain Nemo12

It is a kit in a way, the parts of the model are released along with a magazine every month (i.e. first month you would get a wheel and suspension unit, next month a part of the hull, etc). The idea is to get you to build up the model while by buying the magazines month after month. This concept seems to be popular in Europe, the same company has done models of a galleon and an RC Subaru Impreza in the past.