If JR had originated DSM-2 maybe they would too, its not down to JR to way I understand it.
DMSS is here to stay, I have some very very clever friends and they are mighty impressed with the system. I can't fault it either, its JR's long term future that they now control.
I Europe there are some legal issues going on with 2.4 and JR's DMSS is one that totally conforms...