Instead of fighting the word "drone", why not welcome it with open arms? Use the term to your advantage to help educate the public. Thanks to the media, the public understands drone. They don't understand Multi-Rotor or Quad. That will not change anytime soon. What will change is the bad thoughts of what a drone really is. Public agency's are having events educating the public about sUAV, Clubs are hosting events for them. March 14, 2015 is International Drone Day. Across the world clubs are hosting events for "drones" (Multi-Rotors) to help educate people about "drones"