No your point is no lost on us. It is a valid concern, and one I share. The BARC is simple, and I wanted it that way for a reason. However the market needs to be expanded. A hobby that appeals to the owners of smart phones stands to gain a lot. I went a little quiet on this board, because the smart phone app for slot cars garnered my attention. I wanted to see how it worked, so spent a couple of months playing around with slot cars, and this Scalextric app. Perhaps that generation of people who are wired into their smart phones might really be interested in our hobby if we could tap into something that interests them, Imagine walking up to a tank, connecting wirelessly through blue tooth to the onboard processor, and download sound and battle files. The app could be fashioned to be quite user friendly. None of this trying to remember buttons pushed or anything. Imagine pressing the graphic of a Panther tank and the sounds, armor and ammo are all downloaded. That easy that quick. Your smart phone app might have 10 graphics on it for the tanks you own. So on the contrary of this being hard, it is the opposite, For the user it could be very simple. You don't have to understand why it works, you just have to know that it does.