It can't hurt. I fear that we're rapidly losing the initiative. AMA hired a new PR firm with our dues money, and nothing in government relations blog in over a month, and media room is all about the national model aviation day / family day. One might think with these events out there, AMA would be releasing statements highlighting how the organization's rules prohibit such dangerous acts. The value in that would raising awareness of distinction between AMA members and non-AMA members. But I'm sure the PR money is being used for something more important.