I'd go with "optics" which is being improperly and overused by talking heads on the news. Good idea, turn it into a drinking word.

It's funny how a bad word/phrase takes off like that.

A few years ago the Yankees announcers got stuck in a rut saying about pitchers "He's being real economical." It got to the point I had to turn the sound down.
Lately, I just turn on the Spanish audio for the games.