Originally Posted by
TimJ
I don't know about the membership numbers.
The first year the PPP was instated, approximately $109,000 dollars was spent just on the magazine. That same year the marketing budget jumped approximately $200,000 for the year.
To put this in perspective, the AMA spent approximately 1.5 percent of the Annual AMA budget to get PPP established the first year.
Now, what to think about. Some may call this a failure. It is only failure if something is not done to try to bring in new members. Some may not agree with this decision, but at least action was taken and an attempt was made. At the end of the day, the only real way they [AMA] could have failed is by not taking any action.
So if you don't agree with actions of the AMA, run for office and change things up if you think you can do things better than the current administration.
$309,000 = X of 1.5% annual budget
$309,000= X times .015
$309,000 / .015 = X
$20.6 Million annual budget = X....[!]
$20,6 / 150,000 members = $137 per member spent......that's impressive...!
I'm surprised our crispy "business expert" allowed the obvious fallacy with these numbers to slip past his signature, sanctimonious review with such incompetent ease.