You should have kept that instruction manual. You do NOT plug the ESC into the BAT terminal, you plug it into the THROTTLE channel. Also, make sure that the throttle is properly set, for Futaba and Tactic (and maybe HiTec) the throttle needs to be reversed (set to REV) and the trim setting at the low end. For Spectrum and some other brands it need to be set to NORM with trim low. Also different ESC's need different arming tecniques (read your manual).