Originally Posted by jester_s1

I'd say the reason the Best Buy program didn't work is through same reason the MR crowd still isn't interested in the AMA. That reason is a lack of value in the membership. The AMA leadership assumes that all RC hobbyists know what the AMA is and want to be a part of a national organization. That was a safe assumption for the builder and maybe the boomer generation, but not for anyone under 45. The AMA really doesn't give the MR crowd anything for their money, so why should they join?