Analytically (not as an EC member, just a voting AMA member) I see a lot and I mean A LOT of social media saturation for Eric Williams and Frank Tiano.
As for Rich and LT they both have name recognition and LT comes from a big district and gets around quite a bit. It will be interesting to post analyze the results, what works better in an AMA election cycle, name recognition from the older, more traditional and less social media oriented members (my guess that these folks are likely to vote) or the more middle aged but more social media engaged crowd.
It should be fascinating. I have an idea in my head but I'd rather keep that to myself for now.